Majid ZeinalAbdin, the director of the 35th children and juvenile film festival said: We Iranian people are all honored to have a city such as Isfahan and introduce ourselves by this city to the world. Poster of this year has been chosen by the guidance of experts and through various designs.

An attempt was made to choose blue as the main color which is a symbolic color that has a cultural and civilizational background in Iran and Islam , and is tied with the architecture a particular attention has been paid to the element of imagination and flight in order to achieve progress and excellence and I hope we all can have a joyful festival.