The Poster of the 33rd ICFF by Hamidreza Beidaghi / Far From Cliches – About the Time of Corona

Hamidreza Beidaghi talked about the features of the poster of the 33rd ICFF.


According to the 33rd ICFF Public Relations Office, he stated, “Amid the COVID-19 pandemic, the festival is scheduled to be virtually held, so the coronavirus fighting products, like face masks and sanitizers, have been included in the poster. However, the festival targets children, and children use anything for fun and imagination. So the kids in the poster are playing with the face masks. They hope that face masks won’t be needed to fight a scary virus in the future. They use the mask as a parachute, a shopping bag, an apron, a sail, a sunshade, a kite, etc.”

Answering a question about implementing Iranian elements in the poster, he explained, “Sometimes, Iranian elements are symbolically included. For instance, Isfahan’s tile work was illustrated in last year’s poster. We usually use elements from Isfahan in the posters of this festival, yet I suppose that has become a predictable technique. We need to take a different approach to depict Iranian elements and symbols.”

Talking about addressing the pandemic in the poster of this edition of the festival, Beidaghi added, “The festival is going to be held online. You might have noticed the number of personages in the poster. They understand and embrace social distancing. We always use the butterfly in the poster because it helps the children communicate with one another in this poster.”

He explained the technical differences observed in designing the poster of this edition of the festival, emphasizing, “The main difference between this poster and the previous posters might be due to the online execution of the festival. Moreover, I never like to repeat myself and take a single approach to design my posters. I have designed nine posters for the Fajr Film Festival so far, and every single one has a unique design. I have collaborated with a lot of national and international festivals, yet the techniques I use have resulted in works that are distinct from one another.”

Emphasizing the significance of designing posters for events such as festivals, Beidaghi mentioned, “Deigning a decent poster helps the audience realize what the event is about, so I think it is important.”

Due to the outbreak of the new coronavirus and based on the multimedia agreement made by the Iranian Cinema Organization, Farabi Cinematic Foundation, and Isfahan Municipality, this edition of the festival will be held virtually from October 18 to 23, 2020 under the supervision of Alireza Tabesh.

The festival will be organized in a competitive format in two different sections; Iranian Cinema Competition and International Cinema Competition.